Lauda’s First Employee Abroad Honored with Award

LAUDA France was founded on March 1, 2005, in Neuilly-sur-Seine – starting with Sales Director Eric Couche as its only employee and an annual turnover of 1.5 million euros. LAUDA France was not only the first subsidiary outside Germany; Eric Couche was also the first overseas LAUDA employee. “I am very thankful for Eric Couche’s contribution and his exceptional work in building up our first foreign subsidiary. The development of LAUDA France has been positively shaped by his reliability and enterprise,” remarked Dr. Gunther Wobser, during his address. Today, the company of ten employees serves key customers in sectors such as pharma or automotive, and expects to generate almost five million euros in revenue in 2023. “That is an amazing achievement,” said the President & CEO in recognition. Maxime Sabre, who has worked for LAUDA France for more than ten years, will succeed Eric Couche as Managing Director of the subsidiary. “Eric Couche and the team at LAUDA France have made a huge contribution to LAUDA’s success. I wish him all the best.”

The Dr. Rudolf Wobser Medal, which is made of real gold, was created for the occasion of the 60th company anniversary in 2016 and is awarded to individuals who have made an extraordinary contribution to the family company. Eric Couche is the first overseas employee to be honored with the medal.